Leaders in the retail industry know that, in this day and age, developing an e-commerce strategy is the key to success. Even for brick and mortar businesses whose physical stores were once their main focus, engaging consumers online is crucial.
Today, brands are becoming own media companies in their own right. In this new age, increasing your website traffic and conversion rate means rethinking your content strategy. Simply having a product is no longer enough. You need to tell its story while following a specific set of rules (SEO rules, management of duplicate content, keywords, tagging, linking…). This is why LabSense designed an automated text generation tool for product descriptions, making life easier for e-commerce businesses!
NLP (Natural Language Processing) technologies can help you correctly index your product pages. After eight years of research in NLP, LabSense has developed a solution that uses NLP to generate content. Its main goal is to simplify content generation for everyone involved in e-commerce.
If you want to get more clients browsing your website and/or store, you need to build your online presence. Strong SEO performance is essential for retail businesses. You need to provide a clear site map, detailed product descriptions and quality content in each and every category.
LabSense can help you boost your natural indexing by generating content such as product descriptions, seasonal articles and much more. Available in several languages, our AI tool allows you to build on the three pillars of SEO: volume, frequency and relevancy of content.
Information systems often have lots of exploitable data, pertaining to various departments within your organisation: Marketing, Product Development, Production and Purchasing… Exploit your data and save yourself time!
To entice and gain the trust of new clients, you have to provide them with relatable and engaging content. Automated text generation and variation help you find the right words through A/B testing and the automation of social media posts. Increase your traffic and conversion rate with content!
Stand out from the competition by offering a plethora of content. Embrace a customer-centric strategy and automate texts that are adapted to your different customer segments.
Why dedicate time and energy to writing repetitive content when AI can do it for you? It’s time to put the 80/20 rule into action. Leave the tedious editorial tasks to us and focus your efforts on innovative and inspired content.
Not only will you save time, you will also minimise human error. Say goodbye to typos, slips, oversights and back-and-forths with editors and proofreaders. AI is here to help!
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