Retail experts agree that nowadays, success and performance can only be achieved by focusing on e-commerce. Therefore, it is fundamental to be actively present on the web even for those brands that had once made brick and mortar stores their main focus.
In this new age of Media-Brands, rethinking your content strategy is fundamental if you want not only to increase traffic on your website, but also their conversion rate. Showcasing your products is not enough anymore, you must be able to describe them, tell their stories, following a very specific set of rules (SEO rules, management of duplicate content, keywords, tagging, linking…). That’s the reason why LabSense has designed a simple way to generate product descriptions!
NLP (Natural Language Processing) technologies can help you correctly index your product pages. After eight years of research in NLP, LabSense has developed a solution that uses NLP to generate content. The main goal of our solution is to simplify content generation for all those involved in e-commerce.
To have more clients browsing your store or website you need to increase your presence online. Good SEO performances are a must for retail businesses. You must have detailed product descriptions, a clear site map, and provide content for the different product categories you are showcasing…
LabSense can help you boost your natural indexing by generating content such as product descriptions, seasonal articles and much more in several languages. This way you can build upon the three pillars of SEO: content relevance, volume and frequency.
Your information systems often have lots of exploitable data: you can find them in various departments within your organisation (Marketing, Product Development, Production, Purchasing). You can exploit these data and save time!
Convincing your clients and building their loyalty also means being able to provide engaging content for them. Automated text generation and variation help you find the right words through A/B testing and the automation of social media posts. Increase your traffic and your conversion rate with content!
You can now stand out from the competition by offering diversified content. Embrace a consumer-centric strategy and generate texts types suited for the different sectors of retail.
Manage your time and allocate your resources more efficiently. Time to put into action the 80/20 principle.
Spend more time on valuable tasks and content, and let AI take care of repetitive content generation. No more mistakes, typos or back and forths with editors and proofreaders: AI is here to help you!
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