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Content Creation is the Main Challenge

 

E-commerce keeps growing exponentially, and competition is fierce. Given the new challenges a marketplace has to face (increasing number of products and sku, growing number of competitors, with SEO being crucial and duplicate content being a no go) sales success is nowadays defined by the smart and efficient implementation of e-commerce strategies.

The challenges

 

Writing effective product descriptions

40% of consumers abandon their online shopping cart because of bad product descriptions.

 

Enhancing customers’ reviews

88% of web users read customers’ reviews
before buying a product.

 

 

Rethink your content strategy through Natural Language Processing (NLP) in the digital age

LabSense offers first and foremost a turnkey solution. We support our clients that work in retail, e-commerce and marketplaces when facing their biggest challenges: digitalisation and multi-channel presence. In short we help them:

Attract clients in their retail outlet or on their website

Attracting clients in your retail outlet or on your website requires a certain visibility for your brand. That’s why SEO performances are now a fundamental part of retail strategies. LabSense helps you boost your web indexing through a high volume of relevant multilingual content frequently updated.


Convert their visitors into clients

Convincing your clients and building their loyalty also means being able to provide engaging content. Automated text generation and variation help you find the right words through A/B testing and the automation of social media posts. Increase your traffic and your convertion rate with content!


Build customers’ loyalty

You can now stand out from the competition through diversified content. Embrace a consumer-centric strategy and generate texts types suited for the different branches of retail.


Improve productivity by cutting down costs

Manage your time and allocate your ressources more efficiently. Time to put into action the 80/20 principle. Spend more time on valuable tasks and content, and let AI take care of repetitive content generation. No more mistakes, typos or back and forth with editors and proofreaders: AI is here to help you!

 

Improve Product Descriptions

Use automated content generation for your product descriptions: they can be optimised according to the data you have available (using BDD, PIM, and management tools). You can thus create unique content and manage your duplicates; you will also be able to conceive different texts and adapt them to the different platforms you use.

 

 

Enhance Customer’s Reviews

88% of web users read customers’ reviews before buying a product, which means reviews have a central role in purchasing decisions. Verdicto generates written summaries of your customers’ reviews allowing you to have unique texts, organized by client type, which will help you improve your conversion rate and optimise your ranking.

 

 

Categorize Your Products

Carefully categorising your products allows a seamless navigation experience on your website. A good categorisation also means higher conversion rates. Dig It applies several business rules to a data set and context to extract correct information.

 

Efficient

Present quality content to your clients

Fast

Save time writing your product descriptions

Affordable

Cut costs through automation

Generate thousands product descriptions

In few seconds

In as many variations as needed

That can be implemented in real time to present your product range and optimise your ranking

 

You want to enrich your content? We know how!

 

Contact us

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