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AI for the tourism industry: use content to connect with your clients


With tourism accounting for 10% of the world’s GDP, 2 billion tourists are expected to have crossed the globe by 2030! This means new opportunities for those who work in the hospitality industry and in e-tourism. Yet, reaching potential clients will continue to be challenging. Personalising your services and engaging with clients are going to be key factors for success, and the content you provide can make a real difference. At least, that is what we believe here at LabSense.


(*Source OMT)


New ways to talk about Tourism sereinement



Generate multilingual content and forget about language barriers


Write directly in your readers’ language

Today’s consumers don’t value brand loyalty as they used to… So, the question is: how to stand out from the competition? By providing multilingual content, of course! Hotels and accommodation services as well as airlines and car hire companies know better than anyone else how important it is to provide their clients with content in their own language.


No more translations!

Data has no language, it’s universal; that’s what we believe in! And we all know the problems bad translations can create. That’s why LabSense offers you the opportunity to create content in the languages you desire, avoiding translation – and translation bias.




Why multilingual generation?

What does it mean to create content directly in your target language?

To put it simply, LabSense processes your data (excel, csv, rss, json etc.) and creates your content directly in Spanish, if that’s your target language. No need for a first English draft to be translated, proofread, and then re-edited to have a Spanish text.

Linguists and Artificial Intelligence: a love story ❤️

Our process is the result of a fine balance. After 8 years of work on natural language processing, our solutions combine the know-how of linguists and their expertise in their mother tongue with the power of AI. Turning your data into a multilingual resource is now easy thanks to automated content generation!

An advantage for your international marketing campaigns

Tap into new markets attract new clients and build customer loyalty. Language is no longer a barrier for your business but the undeniable key to business growth. Because, at the end of the day, success speaks a universal language!


Enrich your data for targeted content

Data is the cornerstone of your marketing strategy. The more your data is structured, the more it is enriched, thus allowing you to generate varied, targeted content. That’s why LabSense gives you the opportunity not only to structure your data, but to enrich it as well. Classified advertising, events, holidays, weather forecasts… simply ask! More structured and enriched data means more refined and targeted texts!

Give your content a local flavour

As the thought of foreign and faraway lands continues to exude an aura of mystery and enthusiasm, « local consumerism » creates new challenges for those who work in the tourism industry. Short, local vacations, and shared-accommodation platforms are a clear manifestation of this reality. With LabSense and its text generation solution, you can automatically create product and services descriptions enriched with local and specific insights. What about the local cuisine? What local activities can tourists enjoy? Convince your clients now with high quality content!


Surf the wave of opportunities: add weather forecasts and boost your traffic

Rain and sunshine are not trivial subjects. Considered to be an incredible traffic factor for tourism, the automatic generation of weather forecasts is still too often neglected! We have all suffered from the rain putting a damper on our July vacations. We have all, at least once, decided to switch up our surfing getaway for a museum week due to unpredictable tides…

Weather forecasts: another way to talk to your clients

Would you advise someone to have a steaming cup of cocoa during a heatwave? Or to go rafting during a storm? Enrich your content with tailor-made advice depending on the forecast, and seize the opportunity to attract traffic on your website with handy information! Enriching your content with weather information and advice to improve your conversion rate is now possible. Here at LabSense we have the proof, and we are glad to put our expertise in weather forecast generation at your service!

Adapt your offer: generate content for last-minute bookings!

Weather means seasons, special offers, and most importantly, last-minute bookings and reservations! Analyse the different user cases, and anticipate on useful content and social media posts with LabSense. Generate multilingual texts and convert these « hot leads » with targeted content!


Harmonise and ensure high quality standards

The process here at LabSense is clear and simple: it all begins with some data, and it ends in natural language generation. Thanks to the expertise of our native linguists and our experienced data scientists, we ensure high-quality content. We have a highly editorial, literary approach, and we believe in thorough customer support, to help you harmonise your brand strategy around the globe. No more biased translations or delays due to project management : you can now streamline your processes, delegate repetitive tasks, and focus your time and energy on more valuable tasks.


Personalise your content


Present contextualised descriptions of your services



Free up time for your team

ROI – savvy


Reduce production costs








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