SEO content is web content with optimised visibility. This type of content is highly favoured by search engine algorithms, thereby making it more accessible to potential internet users.
There are three golden rules for maximising your search engine ranking:
- Make sure that your content is relevant and optimised, i.e. useful, high-quality information related to your field of expertise
- Publish a lot of content
- Update it frequently
1. Using AI to boost content creation exponentially
If a website is highly ranked, you can be sure that it contains a variety of keywords, which cover a variety of potential search queries. The more pages and entries it has, the more likely it is to match the keyword search and be pulled up by search engine algorithms, which are constantly changing.
For this reason, the demand for content has risen, and continues to rise, dramatically. Content writers are great for in-depth analysis and opinion pieces, however this process is slow and pricey, and some types of content just aren’t worth their while. This is where automated text generation comes in.
Nowadays, artificial intelligence can create large quantities of high-quality content at a low cost. Fuelled by data, it can generate custom texts on demand. These texts add value to websites, while increasing their visibility. Once the framework for a particular target text is put into place, fresh content can be created within seconds, simply by imputting new data. Websites equipped with this technology then have endless renewable content at their fingertips, allowing them to stay visible and relevant to their users with minimal effort.
2. Efficient editing solutions that maximise your SEO
Once you’ve reached a satisfactory search engine ranking, you’ll want to maintain it. In order to do so, you should keep updating the keywords that are attached to your domain. You should also limit the amount of duplicate content you publish and integrate an SEO structure. But don’t worry, you won’t have to spend your days and nights eternally reworking content! AI provides automated SEO strategies.
Putting such strategies into place can save you a lot of time and effort. For instance, our solution analyses the keyword frequency on search engines, so that we know precisely which words to use in our content. Then, to ensure that the generated texts are sufficiently varied to entertain internet users and evade duplicate content sanctions, we use high-tech software to check for excessive similarities. Specifically, we use Jaccard, Jaro-Winkler, Levenshtein and SimHash in our quality control processes.
On top of this, we implement an SEO structure that is automated and efficient. All bases covered.
3. A couple more SEO tips and tricks
AI also offers assistance in the critical choice of headings and sub-headings, which – you guessed it – are essential components of SEO. Naturally, these should prioritise keywords.
We also like to integrate tagging and SEO link building. This strategy creates links between different pieces of content in order to improve the ranking of an individual page, as well as the website as a whole.
Finally, it is essential to give pages a title tag and a meta description tag – in other words, the title and short summary that users will see as they skim the Search Engine Results Pages (SERP). These are indispensable in the realm of natural referencing and can be generated automatically thanks to AI. Good tags will satisfy both the requirements of the Google algorithm and the expectations of internet users, who usually want quick and succinct answers to their queries.
So AI-powered content generation not only meets the rapidly growing demand for new content, but also produces optimised content with a strong impact on SEO. If you want to guarantee regular boosts for your online visibility, having ready-made content on hand is a game changer. In fact, LabSense’s solution is ideal for producing content across multiple fields, from product descriptions to sports news, local SEO landing pages and category or theme pages. The possibilities are endless!